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True Fans

True Fans

I’m a firm believer in the power of true fans and that authenticity is the way to create them.

There are the obvious benefits to true fans. We gain evangelists, we produce revenue, and let’s not discount the fact that it just plain feels good.

There’s a secondary level of benefits when it comes to gaining true fans that’s less acknowledged: True fans make you want to be a better person.

True fans keep your drive alive.

True fans keep you in check.

They have your back when you falter, but because of them you don’t want to falter.

In the GRIT physical challenge Mike and I take part in, there’s a trainer. His name is CJ. During the challenge each member of GRIT becomes a true fan of CJ.

Not just because we’re a sick bunch of masochists and we somehow love the hell he puts us through, but also for his encouragement, his faith in us, and the fact that he expresses these things with 100% authenticity.

A lesser person would, upon acquiring true fans, get smug with an inflated ego and start slacking off – thereby losing those fans in a heartbeat.

GRIT members know that CJ is not one of those people. His reaction is the opposite – to work harder and lead by example.

When we have true fans we’re driven not just to be great, but also by the fact that we know letting those fans down is simply not a possibility for us. We won’t do it, because that’s not who we are.

If we want true fans, we must first be true ourselves. Give first, authentically and without expectation. And then be grateful, because every true fan pushes us to be our best self.

Join The Community!

Join our Facebook GroupJoin the quest for “The Sweet Life.”  Request access to our Facebook Group.  Let’s learn from each other!  GO HERE

Free Audio Book Download

Full Unabridged Audio Book “Vagabonding With Kids” by AK Turner!  GO HERE

Take The SWEET LIFE Assessment

See how you score? Identify your strengths. Discover areas in your life you want to improve. GO HERE.

Giving Back

Amanda and Mike launched an Impact Club in their hometown of Boise, Idaho in 2017, and have had a blast gathering like-minded individuals, families, and organizations to make significant impact in our community, raising over $200,000 locally and over $1.5 million nationally.  

Join Our Next Monthly CHALLENGE

Every month Amanda and Mike pick a month-long challenge that pushes us out of our comfort zone so we can grow, learn, and become better versions of ourselves.  Sometimes we design our own unique challenge and other times we join pre-established challenges. Email us to find out about our next upcoming challenge. Us@BusinessofUs.com

About Us

Our Story | Mike and Amanda TurnerWe are Mike and Amanda Turner, founders of “The Business of Us.” We are fierce advocates of helping entrepreneurial couples and families improve their lives, livelihoods, and legacies… READ MORE

Producers versus Consumers

Producers versus Consumers

I read a post the other day discussing the difference between players and fans. As in, are you watching from the stands? Or are you out there on the field?

In the world of creators, I see this as producers versus consumers.

Maybe you love movies and you watch them all the time – that’s the consumer in you. But if you love movies to the point that you feel it’s a calling, then you’re also a producer.

You’re not content with your position on the couch (aka in the stands). You want to be on the other side of the camera or writing the script or designing the set or in some other way involved in the production of the content you so love.

In committing to move, to achieve, to advance toward goals and dreams, we force ourselves up off of that couch and take a step into a scary world.

We do this when we realize that the idea of staying on that couch is more horrific than any monsters we might have to confront along the journey. Staying on the couch becomes more depressing than the prospect of failing. We’re driven and we can’t ignore it.

Consuming content is still important.

If you play ball, you should watch a lot of games.

If you write, you’d better read more than anyone you know.

And if you make movies, you should be watching them.

It’s research and data collection and an enjoyable hobby. We’re all consumers.

But if you want to be a producer as well, then of paramount importance is honoring your drive to have a role in bringing that content to life.

Join The Community!

Join our Facebook GroupJoin the quest for “The Sweet Life.”  Request access to our Facebook Group.  Let’s learn from each other!  GO HERE

Free Audio Book Download

Full Unabridged Audio Book “Vagabonding With Kids” by AK Turner!  GO HERE

Take The SWEET LIFE Assessment

See how you score? Identify your strengths. Discover areas in your life you want to improve. GO HERE.

Giving Back

Amanda and Mike launched an Impact Club in their hometown of Boise, Idaho in 2017, and have had a blast gathering like-minded individuals, families, and organizations to make significant impact in our community, raising over $200,000 locally and over $1.5 million nationally.

Join Our Next Monthly CHALLENGE

Every month Amanda and Mike pick a month-long challenge that pushes us out of our comfort zone so we can grow, learn, and become better versions of ourselves.  Sometimes we design our own unique challenge and other times we join pre-established challenges. Email us to find out about our next upcoming challenge. Us@BusinessofUs.com

About Us

Our Story | Mike and Amanda TurnerWe are Mike and Amanda Turner, founders of “The Business of Us.” We are fierce advocates of helping entrepreneurial couples and families improve their lives, livelihoods, and legacies… READ MORE

On Situational Strategy

On Situational Strategy

​As an incorrigible planner, I’ve wasted a lot of time and effort in the past by stubbornly sticking to a plan. After all, it was the plan.

Through trial and error, a whole lot of error, I’ve learned that a plan is good, but by no means set in stone. The situation may (will) change and so the strategy going forward will have to as well. I cannot let the plan serve as blinders.

Mike has always been good at this. We once found ourselves stranded at an airport in Italy. Sudden snow grounded all flights. There were thousands of distraught passengers in the airport, while airline representatives slowly retreated from the frustrated crowd. There was nothing they could do.

I would have waited in that airport for days. Because the plan was to take a flight from that airport. I could see no other option than to remain there until the planes were once again flying and we could pick up where we’d stalled.

That would have been a really stupid idea.

See how the plan was blinding me? Keeping me from strategizing to the situation?

Eventually Mike convinced me that there was no point in remaining there. We took a bus to a train to another train to another train, from Milan to Vienna to Prague.

It was a hellish trip in cramped quarters. At one point we shared a compartment with a man who reeked of booze and body odor. Not just garden-variety body odor. It was nuanced. Notes of armpit… a hint of feet.

Despite the discomfort, it was movement in the right direction. We got where we needed to go instead of remaining stagnant at the airport, waiting on outside forces to make our plans happen.

When I get mired in thinking I need to stick to the plan, or waiting on someone else to complete their part of the puzzle, I remind myself of that trip and regain control.

A plan is a great guideline, but situations change, and it’s important to be able to strategize so that the plan can change accordingly. Otherwise, I might miss out on the greater goal, all because I’m still stuck waiting at the airport.

Join The Community!

Join our Facebook GroupJoin the quest for “The Sweet Life.”  Request access to our Facebook Group.  Let’s learn from each other!  GO HERE

Free Audio Book Download

Full Unabridged Audio Book “Vagabonding With Kids” by AK Turner!  GO HERE

Take The SWEET LIFE Assessment

See how you score? Identify your strengths. Discover areas in your life you want to improve. GO HERE.

Giving Back

Amanda and Mike launched an Impact Club in their hometown of Boise, Idaho in 2017, and have had a blast gathering like-minded individuals, families, and organizations to make significant impact in our community, raising over $200,000 locally and over $1.5 million nationally.  

Join Our Next Monthly CHALLENGE

Every month Amanda and Mike pick a month-long challenge that pushes us out of our comfort zone so we can grow, learn, and become better versions of ourselves.  Sometimes we design our own unique challenge and other times we join pre-established challenges. Email us to find out about our next upcoming challenge. Us@BusinessofUs.com

About Us

Our Story | Mike and Amanda TurnerWe are Mike and Amanda Turner, founders of “The Business of Us.” We are fierce advocates of helping entrepreneurial couples and families improve their lives, livelihoods, and legacies… READ MORE

Effort is a Choice

Effort is a Choice

​It doesn’t matter the topic. Whether you’re exploring your creative side, improving your health, learning, or building a business, effort is a choice. You have control over your effort. You either choose to give it your all, or you don’t.

We can rationalize a million ways around effort. Focusing on what other people are (or are not) doing. Indulging in procrastination. Convincing ourselves that it’s not the right time. Waiting for a muse. In reality, none of that matters.

What matters is the effort we bring to the task at hand.

Last month I had two projects on my to-do list that I put off day after day. When I finally said “Enough!” and buckled down to bust out the work, and then completed it, there was a huge sense of relief. Nothing hanging over my head any more.

Why did I keep putting them off? Because they were incredibly unglamorous tasks? Why did I decide NOT to put forth the effort when it first came time to do them? I can come up with a million excuses and cite all of the other things that got in the way, but really it comes down to the fact that I chose not to put in the effort.

When that happens, the pain and disappointment of not having put in the effort compounds day after day, builds on itself. If I don’t want to finish up the accounting on Monday, I’m REALLY not going to want to do it when Friday rolls around. It gets worse as time goes on.

But there’s good news. Because in contrast, when you DO put in the effort, that builds on itself too.

Effort breeds effort.

Productivity begets productivity.

Putting in the effort builds up a greater sense of determination and confidence. To see a challenge through and put the effort in each day spurs me on to choose effort in other aspects of my life.

I recognize that with each endeavor, the effort I bring to the table is a choice.

Join The Community!

Join our Facebook GroupJoin the quest for “The Sweet Life.”  Request access to our Facebook Group.  Let’s learn from each other!  GO HERE

Free Audio Book Download

Full Unabridged Audio Book “Vagabonding With Kids” by AK Turner!  GO HERE

Take The SWEET LIFE Assessment

See how you score? Identify your strengths. Discover areas in your life you want to improve. GO HERE.

Giving Back

Amanda and Mike launched an Impact Club in their hometown of Boise, Idaho in 2017, and have had a blast gathering like-minded individuals, families, and organizations to make significant impact in our community, raising over $200,000 locally and over $1.5 million nationally.  

Join Our Next Monthly CHALLENGE

Every month Amanda and Mike pick a month-long challenge that pushes us out of our comfort zone so we can grow, learn, and become better versions of ourselves.  Sometimes we design our own unique challenge and other times we join pre-established challenges. Email us to find out about our next upcoming challenge. Us@BusinessofUs.com

About Us

Our Story | Mike and Amanda TurnerWe are Mike and Amanda Turner, founders of “The Business of Us.” We are fierce advocates of helping entrepreneurial couples and families improve their lives, livelihoods, and legacies… READ MORE

Right Message, Wrong Crowd

Right Message, Wrong Crowd

When my friend Heather first came up with Kindhearted Badass, it stuck with her. But when she shared it with people, she got a lukewarm response.

“Maybe this is a dumb idea,” she thought.

But the idea didn’t go away. Then she casually used the phrase in one of our GRIT groups. And for some of us, it immediately hit home.

Kindhearted Badass…

Yes!

Finally a phrase that recognizes my (mostly) selfless and caring nature, while also paying homage to the sandbag-toting, kettle bell-swinging, gritty AF side of me.

We loved it. We told her so.

She mentioned that she’d been working with a designer and coming up with unisex t-shirts in three different styles.

We raised our hands. One of everything, please.

When Heather got her first ho-hum feedback about creating a brand around Kindhearted Badass, she could have let it die. But she didn’t.

She realized that it wasn’t her message that was the problem. It was the audience. She was playing to the wrong crowd.

Which reminds me of my writer friend Elaine who was supposed to do a workshop at a library… she burst into a room full of women and started talking about memoir writing. She’d never before spoken to such a tough crowd. It turns out Elaine was in the wrong room, and they were a group of crafters with no interest in anything she had to say. Oops.

If you believe in your message, book, voice, brand, or business, don’t give up on it if people don’t immediately cheer you on.

Maybe you’re in the wrong room.

Maybe you need to find the right crowd.

If there’s a kindhearted badass in your life who needs a t-shirt, just stalk Heather at KindheartedBadass.com

Join The Community!

Join our Facebook GroupJoin the quest for “The Sweet Life.”  Request access to our Facebook Group.  Let’s learn from each other!  GO HERE

Free Audio Book Download

Full Unabridged Audio Book “Vagabonding With Kids” by AK Turner!  GO HERE

Take The SWEET LIFE Assessment

See how you score? Identify your strengths. Discover areas in your life you want to improve. GO HERE.

Giving Back

Amanda and Mike launched an Impact Club in their hometown of Boise, Idaho in 2017, and have had a blast gathering like-minded individuals, families, and organizations to make significant impact in our community, raising over $200,000 locally and over $1.5 million nationally.  

Join Our Next Monthly CHALLENGE

Every month Amanda and Mike pick a month-long challenge that pushes us out of our comfort zone so we can grow, learn, and become better versions of ourselves.  Sometimes we design our own unique challenge and other times we join pre-established challenges. Email us to find out about our next upcoming challenge. Us@BusinessofUs.com

About Us

Our Story | Mike and Amanda TurnerWe are Mike and Amanda Turner, founders of “The Business of Us.” We are fierce advocates of helping entrepreneurial couples and families improve their lives, livelihoods, and legacies… READ MORE

Why Some Entrepreneurs Win More than Others

Why Some Entrepreneurs Win More than Others

A friend of mine has spent years trying to get a product that he invented to market. He has been close a few times. The main customer for his product would be large utility companies.

He has had few of them do a small batch test order, and they’ve been happy with the product. There have been recent discussions about a possible big order, and they have asked him to install the product because they don’t want to dedicate the manpower to getting the product installed.

This request is exciting but also presents some significant challenges for him, because he already has a full-time job and the installs of his product would be in a different state.

He shared his concerns about how he would be able to hire people to do these installs in remote parts of different states and how he was going to manage all of it.

I said, “Welcome to the exciting world of entrepreneurship” and basically explained how the best entrepreneurs tend to be the best problem solvers. Being a great problem solver often means knowing who to reach out to for advice and solutions.

A lot of good businesses fail because they struggle with situational strategizing and making decisions. Every business will be faced with frequent and unexpected events that could make or break them, and as the owner or leader of the company, they need to commit to “figuring it out.”

Entrepreneurs must have the attitude and resolve to “figure it out” because without that they are destined to fail from indecision and getting consumed with worry in the “what if” trap.

It’s kind of like when your computer or devices start giving you problems.
How do you react to that?

I’ve been labeled in my office and in my family as the person for tech issues. The reason why I’m good at fixing their tech issue is the same reason I’m good at business, as I apply my same “figure out a way to solve the problem, through trial and error,” mantra until I finally figure it out (in most cases).

Over time from performing so many decision, pivot, loops until I find the answer, I can now solve problems faster because I already know the decisions to avoid and proven solutions to try first.

You don’t have to solve problems on your own, but you do have to make the decisions. If you end up being wrong, learn from it, make another decision, and another and so on.

The best entrepreneurs are not necessarily right more often, but rather, they get to the right answer faster by making more decisions.

My friend has always been good at “figuring things out.” He may have concerns about the next steps, but he doesn’t view the oncoming challenge as a reason to throw the towel in the ring and his hands in the air. Instead, he’s strategizing his situation and making decisions on how to put the right team in place. He’s moving forward and adapting to the changing circumstances. In doing so, he’s placing himself on the path to success.

Becoming a better problem solver is simply a by-product of the decision, pivot, loop.

Join The Community!

Join our Facebook GroupJoin the quest for “The Sweet Life.”  Request access to our Facebook Group.  Let’s learn from each other!  GO HERE

Free Audio Book Download

Full Unabridged Audio Book “Vagabonding With Kids” by AK Turner!  GO HERE

Take The SWEET LIFE Assessment

See how you score? Identify your strengths. Discover areas in your life you want to improve. GO HERE.

Giving Back

Amanda and Mike launched an Impact Club in their hometown of Boise, Idaho in 2017, and have had a blast gathering like-minded individuals, families, and organizations to make significant impact in our community, raising over $200,000 locally and over $1.5 million nationally.  

Join Our Next Monthly CHALLENGE

Every month Amanda and Mike pick a month-long challenge that pushes us out of our comfort zone so we can grow, learn, and become better versions of ourselves.  Sometimes we design our own unique challenge and other times we join pre-established challenges. Email us to find out about our next upcoming challenge. Us@BusinessofUs.com

About Us

Our Story | Mike and Amanda TurnerWe are Mike and Amanda Turner, founders of “The Business of Us.” We are fierce advocates of helping entrepreneurial couples and families improve their lives, livelihoods, and legacies… READ MORE

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