Right Message, Wrong Crowd

When my friend Heather first came up with Kindhearted Badass, it stuck with her. But when she shared it with people, she got a lukewarm response.

“Maybe this is a dumb idea,” she thought.

But the idea didn’t go away. Then she casually used the phrase in one of our GRIT groups. And for some of us, it immediately hit home.

Kindhearted Badass…

Yes!

Finally a phrase that recognizes my (mostly) selfless and caring nature, while also paying homage to the sandbag-toting, kettle bell-swinging, gritty AF side of me.

We loved it. We told her so.

She mentioned that she’d been working with a designer and coming up with unisex t-shirts in three different styles.

We raised our hands. One of everything, please.

When Heather got her first ho-hum feedback about creating a brand around Kindhearted Badass, she could have let it die. But she didn’t.

She realized that it wasn’t her message that was the problem. It was the audience. She was playing to the wrong crowd.

Which reminds me of my writer friend Elaine who was supposed to do a workshop at a library… she burst into a room full of women and started talking about memoir writing. She’d never before spoken to such a tough crowd. It turns out Elaine was in the wrong room, and they were a group of crafters with no interest in anything she had to say. Oops.

If you believe in your message, book, voice, brand, or business, don’t give up on it if people don’t immediately cheer you on.

Maybe you’re in the wrong room.

Maybe you need to find the right crowd.

If there’s a kindhearted badass in your life who needs a t-shirt, just stalk Heather at KindheartedBadass.com